Limelightsa helps push Clere to a market share growth of 2.7 points!
Limelightsa announces remarkable growth of Clere in the total Hand and Body Cream Market of over 5.8 points since June of 2009. This incredible achievement comes after a sustained year-on-year growth, leaping from 16.6 points in 2009 to 22.4 points in March 2011*.
The formidable collaboration of the work done from Amka (Pty) Ltd outward certainly speaks for itself; from the senior management and marketing teams, to the sales force and sales agents’ teams who execute at trade and store level, not forgetting the manufacturing division who continually go the extra mile to meet the ever-growing demand for stock. The 360° approach to these campaigns is conceptualised and initiated by Limelightsa together with Amka, with on pack design coordinated and implemented by Syndicate Graphics, and activations effected by TCC and Dynamic Promotions. The combination of all these efforts is a collaboration that supports Amka’s continued annual growth in this highly competitive R1.5bn category.
Consumer behaviour and personal growth is enabled by the fact that they have choice. You have choice because of what you know, and what you have come to know is based on how accessible information is to you. Understanding the market and how these consumers think, what drives them and what they need from the category, creates the foundation for how we realise our communication with them. Converting research and insights into eventual messaging is paramount. This combined with the unwavering synergy across the elements of through-the-line campaigns such as the ones carried out with Clere Hand and Body Lotions and Body Cremes, proves itself by its own success when results like these are released.
Shaquille O ‘Neal was definitely onto something when he said that excellence is a habit; that you are what you repeatedly do. Limelightsa would like to congratulate the combined efforts of the management, marketing, R&D, the sales force, sales agents, manufacturing, Dynamic Promotions, Syndicate Graphics and the collective agencies partnered in these efforts.
*AC Nielsen 12mm March 2011
*AC Nielsen 12mm May 2011
Can I trade this job for what’s behind door number 2?
The my-way-or-the-highway approach died with those sad fashion crimes of the eighties. Company success is based on individual success, ergo: happy individuals, happy company. Joining the team at Limelightsa makes you a collaborator of positive, effective, smart and memorable work that delivers – and doing this better each time is dependent on having the right people on the team. To continue ensuring we do, Limelightsa has appointed three additions to our line-up.
Tarryn Drabble perfected the globe-trot with a foray into international arenas, immersing herself in what work, play and life abroad had to offer. Always up for adventure, it wasn’t a tough choice for Tarryn to make when the call to join advertising came. With professional agency experience, Tarryn joins the Amka-dedicated Client Services team at Limelightsa from Stick Communications, where she gained valuable experience on mega brands including Coca Cola and RMB – to name but a few. Tarryn is driven by solid relationships and looks forward to building new ones at Limelightsa – both with our clients and within the agency.
Candice Davis also joins our Client Service division, bolstering the team run by Neville Serrao. Hailing from Durban, Candice is trading her beach towel for a life and all its experiences in the big smoke. Candice is inspired by the energy of the industry and comes with a solid background at both TV production and agency-level, having worked at Durban based companies Invisible Cactus and Serious Play. She understands that in this industry, being able to tirelessly pull rabbits out of hats is what sets us apart from our competitors.
Neo Legodi has been assigned to head up our front of house. With Blue Chip customer care experience at TRACLO and Standard Bank and currently studying toward her Diploma in HR, Neo brings a hybrid of skills and goals to a place where they will be encouraged, fed and nurtured. Excited to be part of a team that celebrates the riches of creativity, we know Neo has a long successful career ahead of her here at Limelightsa.
Desmond Tutu said that we are different precisely in order to realise our need of one another. It is the collaboration of these differences – talents and abilities alike – that makes us able to best deliver. If you are here, you are here for a reason, because what you have to offer is your ultimate asset at Limelightsa. So what’s behind door number 2? It’s all blue eye shadow and bad perms. And just in case you were wondering whether stone-washed jeans or shoulder pads are making a comeback, we can assure you, they are not.
Good surprises at Limelightsa
Advertising is one of life’s greatest shows; one where everyone concerned has to learn to depend on surprises –both good ones and bad. A good surprise is hearing there are comedians in Russia. A bad surprise is discovering last-term’s lunch in your child’s chair bag. Brilliant results after a hard-working campaign shouldn’t be a surprise of any kind. To us, nothing less should be expected.
To better our offering – as well as face the surprises that come with the territory – we at LimelightSA have added an additional Junior Copywriter to our team. Leroy van der Merwe comes to LimelightSA after successfully completing his BA Communications Management Degree in Copywriting at VEGA Brand Communications School, followed by an intensive internship at Publicis. Leroy believes that on-point communication is paramount to client relationships and what they require from their agency. For this reason and many more, we know that Leroy is set to enjoy a very successful career in this industry!
It has been said that surprise is the greatest gift which life can grant us. Imagine life without them?! Surprises are good. We like being surprised, and at LimelightSA, we are all about being ready to be surprised!
