Limelightsa helps push Clere to a market share growth of 2.7 points!

Limelightsa announces remarkable growth of Clere in the total Hand and Body Cream Market of over 5.8 points since June of 2009. This incredible achievement comes after a sustained year-on-year growth, leaping from 16.6 points in 2009 to 22.4 points in March 2011*.



The formidable collaboration of the work done from Amka (Pty) Ltd outward certainly speaks for itself; from the senior management and marketing teams, to the sales force and sales agents’ teams who execute at trade and store level, not forgetting the manufacturing division who continually go the extra mile to meet the ever-growing demand for stock. The 360° approach to these campaigns is conceptualised and initiated by Limelightsa together with Amka, with on pack design coordinated and implemented by Syndicate Graphics, and activations effected by TCC and Dynamic Promotions. The combination of all these efforts is a collaboration that supports Amka’s continued annual growth in this highly competitive R1.5bn category.

Consumer behaviour and personal growth is enabled by the fact that they have choice. You have choice because of what you know, and what you have come to know is based on how accessible information is to you. Understanding the market and how these consumers think, what drives them and what they need from the category, creates the foundation for how we realise our communication with them. Converting research and insights into eventual messaging is paramount. This combined with the unwavering synergy across the elements of through-the-line campaigns such as the ones carried out with Clere Hand and Body Lotions and Body Cremes, proves itself by its own success when results like these are released.

Shaquille O ‘Neal was definitely onto something when he said that excellence is a habit; that you are what you repeatedly do. Limelightsa would like to congratulate the combined efforts of the management, marketing, R&D, the sales force, sales agents, manufacturing, Dynamic Promotions, Syndicate Graphics and the collective agencies partnered in these efforts.

*AC Nielsen 12mm March 2011
*AC Nielsen 12mm May 2011