It is our responsibility to connect your brand with the hearts and minds of your audience, be they consumers, shoppers or the trade – all the while striving to exceed the business objectives set.
How do we do that?
We respond to brief with tailor made activities that are based on:
expand/hide
• business and marketing objectives
• brand personality and positioning
• integrated communication across relevant touch points
• budget and timings
• sales force structure
• manufacturing parameters
• distribution parameters
• competitor activity
We strive for synergy across all integrated marketing campaigns to:
expand/hide
• balance equity and promotional messages that:
• build equity and loyalty
• drive sales
• achieve short- and long-term ROI
• ensure your budget works as hard as possible
• create relevant and distinct touchpoints both outside and inside the shopping environment
We execute national consumer/shopper promotions that include:
expand/hide
• mechanics, support elements and prizes
• promotions conceptualised and executed based on:
• brand
• objectives
• support
• budget
• parameters (sales, manufacturing, etc.)
We execute account-specific promotions where:
expand/hide
• mechanics and support are tailored to:
• smaller budgets
• restrictions by account
• brand or cumulative brands
• focus remains on:
• promotion objectives
• shopper profile by account
• fusing brand target audience with shopper profile
• any opportunity for synergy between manufacturer and account
We execute point-of-sale that:
expand/hide
• includes full variety of custom-designed POS
• works hand-in-hand with external suppliers and in-store media services
We also assist with, execute and manage:
expand/hide
• event management (launches, sales & marketing conferences)
• website design
• packaging
• internal marketing communication
• activations
